v1.1 is the version that gets a name. We've been calling this product Market Insights AI internally for the better part of a year. With v1.1, it becomes what customers will see for the long run: Curated Intelligence™.
The rebrand
- New name: Curated (Curated Intelligence™ for the full product name)
- New domain:
getcurated.ai - New brand identity — "The Oracle" archetype, refreshed color system, refined typography
- New mental model — Curated isn't an "AI tool for map queries." It's a Location Decision Intelligence platform: a place where your team brings hard location questions and leaves with answers they can act on, share, and defend.
- Esri Gold Partner status formalized — confirmed as the only partner building conversational AI on ArcGIS at this scale
Nothing changed mechanically about how the product works on this day — your existing prompts, layers, and saved work all still function. What changed is what we call it and how we frame it.
What else shipped
- PDF report export — first one-click "I'll send you the analysis" output. Styled templates, citations included, ready to attach to an email.
- Playbook Agent — replaces the old rigid playbook system with the new ADK skill architecture. Playbooks are now skills the Playbook Agent assembles dynamically based on the question, rather than scripted decision trees.
Why it mattered
Before v1.1, when customers asked "What is this thing?"* the answer was a 5-minute explanation. After v1.1, the answer is one sentence: "Curated is the location intelligence platform for teams that need defensible answers, not just data."* The naming was the prerequisite for everything that came next — pricing, marketing site, self-service onboarding, enterprise sales motion.