Quick answers.

Curated is an AI-native location intelligence platform built on Esri's geospatial stack. Real estate, retail expansion, energy siting, and government planning teams at Fortune 500 organizations use Curated to evaluate sites, compare markets, and screen candidate parcels in hours rather than weeks — with sources, methodology, and confidence flagged on every answer.

The product was previously known as Market Insights AI before the rebrand to Curated in early 2026.

ChatGPT or Claude can describe a neighborhood from training data — quickly, articulately, but with no live spatial data, no map, and no scorecard. They can't tell you the actual foot-traffic pattern on a specific block, the current zoning constraint on a parcel, or which competitors opened in the last 12 months.

Curated runs the same conversational interface on top of real spatial infrastructure: Esri GeoEnrichment, Esri Places, partner data (Dwellsy IQ rental comps, Hubexo construction pipeline), and your own ArcGIS hosted layers. Every metric is sourced and timestamped, every map is live, every claim is traceable.

The honest comparison is on /site-selection-intelligence/compare — drop in a real address and see all three approaches side by side.

Curated isn't an alternative to Esri Business Analyst — it's an AI layer on top of it. Curated is an Esri Gold Partner. The spatial foundation under every Curated answer comes from Esri's stack (GeoEnrichment, Places, basemaps), and your ArcGIS Online or Enterprise layers stay where they are.

What Curated adds on top: natural-language access (no GIS training required), multi-agent orchestration, sourced PlaceStory™ outputs, and a defensible methodology trail on every metric. For analysts already deep in Business Analyst, Curated extends their reach to the rest of the team. For teams without GIS expertise, Curated gets them spatial answers without learning the BA interface.

Curated reasons across four layers of data:

1. Esri-backed spatial foundation — basemaps, GeoEnrichment demographics (15,000+ variables), Places (POI), and Tapestry consumer segments.
2. Public sources — Census via GeoEnrichment, FEMA / USGS hazard data attachable via ArcGIS Living Atlas, transportation networks. Curated does not maintain direct FEMA/USGS connectors — your team attaches the layers.
3. Licensed partner data — Dwellsy IQ (rental comps), Hubexo (construction pipeline), and other named providers per your enterprise contract. Foot-traffic via partner license where contracted.
4. Your data — ArcGIS hosted layers your team publishes, Salesforce CRM records, and any internal data your contract integrates.

Every metric in a Curated artifact carries its source and vintage. See /our-data on the marketing site for the full named-providers list.

Not on Starter — that tier ships without ArcGIS. On Professional and Professional Max, an ArcGIS license is bundled by default; you can also bring your own ArcGIS Online account (toggle "Already have an ArcGIS account?" on /pricing to see the pricing for that path).

If you bring your own ArcGIS:

• Sign in via ArcGIS Identity (Professional and above).
• ArcGIS Connect reads your hosted feature services, web maps, and portal content into Curated.
• On Professional Max, BYOA (bring your own ArcGIS API keys) gives you direct cost control on spatial services.

ArcGIS Enterprise (on-prem portal) is scoped per Enterprise contract — talk to sales.

Default deployments today use Google Gemini for the analyst-facing reasoning. Bring-your-own-key for your LLM of choice (Azure OpenAI, AWS Bedrock, Anthropic, OpenAI, or a private model in your environment) is scoped on the Enterprise tier and on our active roadmap for Professional Max.

When BYOK is in effect, models, keys, prompts, and outputs stay under your governance — Curated never sees the keys, and your provider sees only the requests we route on your behalf.

Three principles, all structural rather than promised:

1. Schema-level tenant isolation. Your organization gets its own PostgreSQL schema. Your prompts, files, layers, and outputs are physically separated from every other customer.
2. Never trained on customer data. Curated does not train or fine-tune AI models on customer content — not ours, not third-party models. This is both architectural (your data doesn't flow into a training corpus) and contractual.
3. Encryption everywhere. AES-256 at rest. TLS 1.3+ in transit. Sensitive fields encrypted at the application layer.

Curated is built within an SOC 2 Type II and HIPAA-compliant operating environment. Full security posture lives on /security and the sub-processor list at /security/sub-processors.

A PlaceStory™ is an interactive, map-centric narrative report Curated generates from a location question. It's structured into chapters (cover, demographics, competitive context, conclusion) with embedded maps, statistics, timelines, and quotes — assembled by the PlaceStory agent and rendered as a scrollable artifact you can share via URL or export to PDF.

PlaceStory™ outputs are designed for the meeting where someone asks "where did this come from?" — every metric carries its source and vintage. The artifact is reusable: the same PlaceStory can be reopened, re-shared, or branched into a new version.

To create one, ask Curated for a "story" or "narrative" about an address, parcel, or trade area in any workspace.

A playbook is a structured, multi-step analytical workflow Curated runs end-to-end against a question. Site Selection, Market Analysis, Competition Analysis, and Expansion Analysis are the core playbooks; retail-vertical playbooks (grocery, pharmacy, QSR, convenience, car wash), Senior Living, Active Wellness, and Weather & Emergency Impact ship as premium vertical playbooks on Professional Max.

The Playbook Agent dynamically assembles the right steps based on the question — sourcing data, running spatial analysis, applying methodology, and packaging the artifact. Custom playbook development is available on Professional Max and Enterprise as a pro-services engagement (our team works with your analysts to encode your specific methodology).

Three ways, each with a different audience in mind:

1. Share an artifact URL — every artifact (PlaceStory™, marketing post, scored memo) has its own URL. Send the link to someone in your workspace and they see the live, interactive version. External sharing is scoped per artifact: public link, link with email gating, or workspace-only.
2. Export to PDF — for stakeholders outside your workspace, export the artifact as a PDF. Sources are cited inline; the PDF stands alone.
3. Embed in your portal — Professional Max customers can use the Curated Connector for ArcGIS Experience Builder to embed a conversational analysis surface directly into an ExB app.

For artifact sharing, click the share icon in the top-right of any artifact. PDF export is the same place.

Yes. Voice mode is bidirectional — speech-to-text for input and text-to-speech for the answer. Click the microphone icon in the prompt bar in any Space; Curated will ask for mic permission once.

Voice mode is best for short, specific questions ("foot traffic in the trade area around 1500 Main Street," "which competitors opened in the last 12 months"). Long, multi-clause prompts work better typed. Voice and text share session context — you can switch mid-conversation.

Sub-second turnaround on both sides. Optimized for field work, in-car queries, and live demos.

Curated is built as a Glass Box, not a black box. Every answer carries:

• Source attribution on every metric — provider name, dataset, vintage
• Methodology trail — the agent steps that produced the answer, visible in the chat trail
• Confidence flags — when an answer rests on thin data, the output says so explicitly

The v2.4 release shipped a systematic prompt-hardening pass — agents no longer manufacture confident-sounding answers when uncertain (anti-rationalization). Partial-failure tightening means if one agent in a chain hits an error, downstream agents see the failure rather than working around it with plausible-but-wrong reasoning.

Accuracy ultimately depends on input data quality. Curated's job is to make the sources, methodology, and assumptions inspectable — so your analyst can validate, refine, or override before the answer leaves the workspace.

Three primary containers, each with a distinct job:

• Space — the top-level container for related work. Think of it as a project, a market, a customer, or a portfolio. Conversations, layers, artifacts, and saved prompts inside a Space belong together.
• Artifact — a shareable output of an analysis. PlaceStory™ reports, marketing posts, scorecards, and exported maps are all artifacts. Each has its own URL, version history, and dedicated panel.
• Map — the live, interactive surface where spatial analysis renders. Maps belong to conversations; you can save a map view as an artifact or as a starting state for a new conversation.

Pick a Space first, ask your question, see the answer on the map, save the artifact when you want to share or revisit it.

Curated bills per seat per month, with a credit allotment per tier:

• Starter — 2,000 credits / month
• Professional — 10,000 credits / month
• Professional Max — 50,000 credits / month (or unlimited with BYOA)
• Enterprise — Negotiated allocation, fair-use

Credits are pooled at the organization level by default — heavy users and light users average out. Admins can set per-user caps and overrides at Settings → Users.

A credit represents the cost of an AI inference + spatial service call combination. Cheap operations (a simple geocode) cost a few credits; heavy operations (a multi-step site-selection playbook) cost more. Usage breakdowns live at Settings → Usage in real time — you'll see current cycle, projected burn rate, and per-agent breakdown.

Conversations pause at the org-level credit cap; in-flight prompts complete using committed credits but new prompts block until either the cycle rolls or an admin increases the allocation. Users see a clear message; admins see the cap hit in the usage dashboard.

Options to continue:

1. Add credits — admins can purchase additional credits mid-cycle.
2. Move tier — Professional → Professional Max raises the monthly allotment significantly.
3. Switch to BYOA — on Professional Max, BYOA (bring your own ArcGIS keys) routes spatial-service costs to your own ArcGIS billing, removing them from Curated credits.
4. Adjust per-user caps — if one user is consuming the pool, admins can throttle at Settings → Users → Credit override.

Credits don't roll over between cycles. Cycle anniversaries are configurable per organization.

Admins manage org access at Settings → Users:

1. Click Invite user.
2. Enter email + role (Admin, Analyst, Viewer).
3. The user receives an email with a sign-in link scoped to your tenant.

If your org has a claimed domain (e.g., acme.com), users signing up with a work email at that domain land directly in your workspace — no manual invite required. You can configure this at Settings → Authentication → Workspace access.

Roles:

• Admin — full org control, billing, user management, settings.
• Analyst — full access to Spaces, conversations, and artifacts; cannot modify org settings or billing.
• Viewer — read-only access to artifacts and shared maps. Counts as a Viewer seat on tiers that include them (Professional includes up to 10).

Two embedding paths today:

1. Curated Widget — drop a JS snippet into any site or internal portal to embed the chat-and-map surface. Per-widget configuration (theme, scope, capabilities). Available from Professional Max.
2. Curated Connector for ArcGIS Experience Builder — drop the connector into any ExB app and your users get conversational analysis over the web map they're already using. No separate URL, no context switch. Available from Professional Max.

White-label / OEM private-label deployments — where Curated runs under your brand entirely — are scoped per partner contract. Talk to sales for licensing and operating-model details.

ArcGIS Identity sign-in is available from Professional — your team signs in via ArcGIS Online identity, with token refresh and audit trail. Social auth (Google, Microsoft, GitHub, Salesforce) is available on all tiers.

Provider SSO (SAML 2.0 / OIDC against Okta, Entra, Google Workspace, or any IdP) plus SCIM 2.0 provisioning is scoped on the Enterprise tier — talk to sales for inclusion in an enterprise engagement.

Workspace-access controls at Settings → Authentication govern who can self-join via your claimed email domain.

Default Curated deployments are multi-tenant SaaS hosted in the United States with schema-level isolation per customer.

For organizations with regional residency requirements:

• Customer VPC — Curated deployed inside your AWS, Azure, or GCP account. Your data stays in your perimeter. Scoped per Enterprise contract.
• Single-tenant cloud — Curated-hosted but on dedicated infrastructure for your organization, with regional residency options. Scoped per Enterprise contract.
• Bespoke / regulated deployments — for gov, defense, healthcare, and adjacent regulated workloads, architecture is scoped per engagement.

All deployment options inherit the SOC 2 Type II and HIPAA-compliant operating environment Curated is built within.

Per-user view: top bar of the workspace shows your remaining credits in real time.

Admin view: Settings → Usage shows the organization's current cycle, projected burn rate, per-agent breakdown, and per-user roll-ups. Drill into any user to see their last 100 prompts and what each cost.

Pending credits (committed to in-flight conversations) display separately from settled spend so the numbers reconcile cleanly.

Cycle anniversaries are configurable per organization at Settings → Billing.